About the Brand
Pocari Sweat is a Japanese sports drink known for its mild citrus flavor. Designed to quickly replenish fluids and electrolytes, it's popular in Asia, especially in hot climates and among athletes. Its unique name also boosts global recognition.
Concept
Pocari Sweat's brand image is youthful and energetic, often highlighting athletes and students. I brought these elements together using bright colors and animated motion to convey a positive, vibrant feel to the audience.
Style Board
Credits
Style Frames Design: Hao-hao Yu
