SUN FLOWER
Taiwanese local brand. Founded in 1969 with the idea of three flowers, SUN FLOWER Cotton Industry has knitted the best cotton socks for more than 50 years in Taiwan.
Concept
I used four pairs of different socks as an idea to create the characters DUAN DUAN, SPORT, A-NO, TOTO, and FAFA, which would represent the brand. I then gave each character different personalities and functions, hoping that young people would be more willing to engage with the brand's products.
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Character Designs
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Exhibition Design
Credits
