Taiwan Music Festival

Promotional Motion Design

Target Audience - 18~35 males and females

(teenagers, students, office workers)

Taiwan Music Festival is organized by the Pingtung County Government in Taiwan. It is usually held in Pingtung every April and features not only performances by singers and bands but also includes a market and interactive games.

Concept

The promotional video for this event features office workers as the main characters, conveying to the audience that although everyday life may be dull and monotonous, we still have music to look forward to. It highlights that attending the music festival allows us to experience the emotional impact that music can bring.

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Style Frames